Why is design so important when building your Brand?
Our library recently received a new book. When I saw this particular book it immediately caught my attention because of its bold, bright front cover and the word at the top, ‘Brand’! My love of Marketing and all things ‘branding’ led me to take a sneak peek before the...
5 lessons I learned in my first year as a Graphic Designer – Some personal lessons I remember
Gosh! Time flies when you are having fun. My yesteryear memories of being a young fresh designer eager to change the world are now happily rose tinted with fondness. As young designers going out into the world to make our mark we were fearless. And by we, I mean the...
Up to date in the Built Environment
3D Printed buildings, rotating skyscrapers, prefabricated buildings, sky cities, green communities - these are all buzz words within the current built environment. Understanding trends, knowing about latest products and...
How Africa’s rich culture continues to influence and inspire luxury brands
The culture of Africa is varied and manifold, consisting of an amalgamation of tribes that each have their own unique characteristics. It is a product of the diverse populations that today inhabit the...
A day in the life of Elara Aitken
Elara Aitken Graduated from Inscape with a Bachelor of Design in Graphic Design, she is currently based in the Kingdom of Bahrain where she works as a Graphic Designer. I am Elara Aitken Graphic designer based in the Kingdom of Bahrain and a graduate from the...
Collaboration in Design
Design briefs have become increasingly complex. As a result, collaboration in design has never been more important (Deakin, n.d). Collaborative designers need to practice humility, must learn to trust others, and see the value of different perspectives. While this may...
Vital Elements of being an AWESOME Designer
Being a designer is one of the coolest jobs to have unless you are an ice cream taste tester, that is the coolest job ever. Designers never go home at the end of the day, fall onto the couch and sigh, “That was the most boring day ever!” NO! We go home open our...