The Bachelor of Arts in Digital Marketing and Communication degree prepares students for the communication world in the two broad areas of marketing and communication. The programme is designed to equip students with communication, marketing knowledge and multi-disciplinary knowledge, that is applied using creative design thinking skills and digital technology. There is a strong emphasis in the programme on students using digital technology to apply Marketing and Communication theories and approaches in both local and global contexts.
Graduates are equipped to provide an organisation or small business with a competitive edge to their communications and marketing strategies in an increasingly automated world. As design thinking is increasingly being used in the business world to provide innovative solutions, the BA Digital Marketing and Communication graduates bring with them multiple skills such as creative thinking, facilitation and innovative design processes that are sought after in modern companies and organisations.
The aim of this programme is to work across multiple disciplines to provide students with a variety of knowledge, strategies and problem-solving skills whilst emphasising the use of digital media in the communication process.