BA Digital Marketing and Communication

BA Digital Marketing and Communication

Course Code
SAQA 111310
Course Type
Bachelors
Faculty
Business & Communication
Accreditation
BA
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Study options

3 Year Contact Learning

Starting February 2024

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Course overview

Are you interested in promoting brands to connect with different audiences? Do you enjoy social media, content creation and copywriting?

Kickstart a journey in online marketing with a Bachelor of Arts in Digital Marketing and Communication. Learn to exploit creative design thinking skills, digital technologies such as artificial intelligence, Meta apps and Google Ads. Learn to build strategic Search Engine Optimization for web and app as well as deploying dynamic digital content to drive consumer behaviour.

Learn how to use digital technology to apply marketing and communication theories and approaches in both local and global contexts. Design thinking is increasingly used in the business world to provide innovative, sustainable, ethical, and socially responsible solutions. Our students are prepared with multiple skills such as creative thinking, facilitation and innovative design processes that are sought after in modern companies and organisations.

Real industry client briefs, job shadowing and experiential learning opportunities ensure that students are well prepared as design practitioners to make their mark in the digital marketing world.

 

Objectives
  • Provide students with a well-rounded understanding of Marketing and Communication and its application in a digital world.
  • Equip students with an understanding of the key concepts, facts, principles, rules, knowledge, theories, methodologies, and research processes needed for decision-making in conceptualising, designing, and executing integrated Marketing and Communication strategies in unfamiliar and variable contexts.
  • Equip students with the competencies needed to identify, analyse, and propose digital solutions for Marketing and Communication needs, opportunities and problems in creative, effective and technologically appropriate and ethical ways.
  • Provide students with an in-depth understanding of sustainable design and the circular economy and the ability to apply these concepts to marketing strategies in both local and global contexts.
  • Equip students to communicate innovative solutions using verbal, written and visual communications on multiple digital platforms.
  • Provide students with the decision-making, knowledge, and skills to use well-formed arguments and appropriate academic, professional, or occupational discourse to justify their digital marketing and communication solutions.
  • Prepare students for postgraduate studies in related fields.

Entry Requirements

South Africa

Students with a National Senior Certificate (NSC) stipulating entrance to a bachelor’s degree, with English and Mathematics as subjects may gain access to the BA in Digital Marketing and Communication. Students must have 50% or above for English, and 40% or above for Mathematics or 60% or above for Mathematical Literacy.

Special Admissions

We offer mature age exemption for Degrees, Diplomas and Higher Certificates programmes as per USAf requirements.

Applications from students who wish to gain access through RPL will be considered. The RPL process is described in the Inscape Admissions Policy and Inscape RPL Application form.

International Students

For admissions to bachelor’s degree: Higher Education South Africa (USAf) complete or conditional exemption certificate. A study permit in the name of Inscape Education Group is valid for the duration of the chosen course.

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Contact Learning

  • 3 years full time
  • NQF level 7
  • 8 x 1h 45 min sessions per week
  • 2.5 hours on more additional independent study per session
  • 40 hours of Job shadowing to be completed in the 2nd year
  • Innovative assessment portfolio of evidence submitted in the 3rd year

Course Details

The Bachelor of Arts Digital Marketing and Communication is offered at Cape Town, Durban, Midrand, Pretoria and Stellenbosch campuses.

1st year

Subjects include discipline-specific modules including marketing, communication, statistics, english and media studies. In addition, students complete subjects that provide a fundamental understanding of design, design thinking, design constructs, circular design, sustainability, visual communication and photography. Students are trained in computer use, relevant software packages, and the equipment relevant to their field. They are expected to apply these skills in several applied marketing and communication projects. There is a strong emphasis in the first year on building an understanding of marketing and communication, language, and communication skills. Using modules such as Computer Application and Photography students develop digital skills as well as technical storytelling competence.

2nd year

Students continue progress with the discipline focus by completing subjects in marketing, communication, consumer behaviour, digital communication, statistics, and computer application. They continue enhancing their skills in the use of equipment, computers, and software. Students build on the knowledge and skills acquired in the first year and learn to apply qualitative and quantitative research methodologies, to projects in more complex contexts. Students complete a 4-credit job shadowing Work Integrated Learning (WIL) module.

3rd year

Students continue with their marketing and communication focus, with the addition of an entrepreneurship subject. For a final capstone project students research, plan and implement a marketing and communication strategy in a real-world context in which they research, plan, and create a digital marketing and communication strategy for an NGO or company. By creating a portfolio of evidence students enhance their employment opportunities.

Articulation Options

Students who have graduated with the Bachelor of Arts in Digital Marketing and Communication degree may apply to register for an Honours or Post Graduate Diploma in a related field. Institutional minimum requirements will apply.

Fees

Download Fees Booklet

As part of the Total Annual Fee you will receive:

Tuition including:

BA Digital Maketing and Communication                                                                                                                                                              

Careers

Graduates will be able to tackle marketing and communication tasks, company and brand strategies, as well as the implementation of technology, communication, trend and social media aspects needed for a business to expand its exposure. Digital Marketing & Communication graduates combine research and concepts, taking up the role of strategists and marketing experts in established design studios, corporate environments or as freelance consultants for industry.

Graduates are ready to plan and execute marketing, communication, advertising, and brand strategies, making use of the latest technology and media to enhance business reach and impact.

Apply your knowledge and shape the industry in the following careers:

  • Digital marketing specialist
  • Multichannel marketing manager
  • Copywriter
  • Digital creative director
  • SEO specialist
  • Social media specialist
  • Marketing manager
  • Campaign manager

How to apply

To apply for this course, please use the link below.

3 Year Contact Learning Application - Starting February 2024

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