Course overview
What is Digital Marketing
Digital marketing is about targeting and delivering digital content (image, video or keywords) to consumers through online platforms such as email, search, social media and websites. Digital marketing is concerned with the development of strategies and the execution of campaigns designed to maximise returns for a company or product through online media and is delivered to digitised devices such as laptops, smartphones and tablets.
What is a Digital Marketer?
Digital marketers are concerned with the impact their content or platforms generates in the digital world. They explore and build campaigns targeted at consumers based on their online behaviour; how they make purchasing decisions or respond to different media and prompts. Digital marketers examine the array of available online channels and platforms to determine the ideal positioning and placement of content to increase sales, drive engagement or build awareness.
- Annual enrolments in March, July and November.
Careers
Digital Marketers take up roles as strategists and marketing experts in established design studios, corporate environments or as freelance consultants for industry.