Bachelor of Design specialising in Ideation Design

Course Code

SAQA 110828

Faculty

Design and Technology

Accreditation

BDes

Study options

3 Year 

Starting Starting February 2025

Tuition from R68100

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Course overview

The Bachelor of Design specialising in Ideation Design at Inscape is a transformative journey where creativity merges seamlessly with strategic thinking. This programme is meticulously crafted to empower students with a unique blend of artistic innovation and scientific problem-solving skills. The focus is on honing the expertise to generate compelling and impactful design ideas.

In this transformative journey the Bachelor of Design specialising in Ideation Design at Inscape opens doors to a world where every idea becomes a powerful catalyst for positive change. 

Modules and Learning in the Final Year: 

  • Advanced Knowledge and Expert Skills: The curriculum focuses on developing advanced knowledge and expert skills. This involves a basic awareness and understanding of the Sustainable Development Goals (SDGs), the circular economy, circular design, industrial psychology, globalisation, social studies, social impact, and socioeconomics. 
  • Data Sciences and Business Intelligence: Employing data sciences through data visualisation becomes crucial for effective communication. Topics such as business intelligence, product design and implementation, service design and implementation, and strategic innovation strategies are explored further. 
  • Latest Design Technologies and Innovations: Students gain awareness of the latest design technologies and innovations through practical exposure to software. This includes advanced data capturing skills, survey software, and analytical data capturing and visualisation techniques. 
  • Understanding Design Business Principles: A significant focus is placed on understanding the guidelines and principles involved in running a design business. Graduates are prepared with the knowledge and confidence to initiate their own design ventures based on a foundational understanding of strategic development, marketing strategies, the importance of branding, and financial management. 
  • Capstone Project and Signature Ideation Style: The third year is characterised by a capstone project where students address transformative design, design management, and strategic management. This project allows them to develop a signature ideation style, integrating various aspects of their learning. 

 The Bachelor of Design specialising in Ideation Design is a holistic exploration into the heart of creative problem-solving. It is not just a programme; it is a journey of possibilities, a training ground for those who seek to redefine the boundaries of design thinking. Join us in shaping the future of design, where every idea becomes a powerful catalyst for positive change. 

The Inscape Way 

Comprehensive Knowledge Base: 

The Ideation Design programme at Inscape immerses students in a broad spectrum of design principles, theories, and contemporary practices. It goes beyond traditional boundaries, fostering an in-depth study of design history and a well-rounded understanding of the field. By offering a comprehensive knowledge base, students gain insights that transcend ideation, enriching their design thinking with a robust foundation. 

Skill Development: 

Recognising the practical demands of the modern design landscape, the Ideation Design programme places a strong emphasis on skill development. From technical skills like data visualisation and 3D modelling to soft skills such as communication and project management, students are equipped with a diverse skill set. The curriculum is meticulously designed to foster creativity alongside technical proficiency, ensuring graduates are well-prepared for the dynamic design industry. 

Problem-Solving and Critical Thinking: 

A core focus of both the Ideation Design specialisation and The Inscape Way is the development of problem-solving skills and critical thinking. Students in the programme learn to analyse and respond to complex design scenarios. Through project-based learning, case studies, and real-world simulations, they cultivate the ability to approach design challenges innovatively. This shared commitment to critical thinking enhances the adaptability and resilience of graduates in a rapidly evolving design landscape. 

Application Across Various Contexts: 

The Ideation Design programme prepares students to apply their skills in diverse contexts. Whether it is residential, commercial, or addressing societal challenges through the Sustainable Development Goals (SDGs), graduates are equipped with versatility. Aligning with The Inscape Way, the programme emphasises adaptability and versatility, ensuring that students can apply their design expertise across various settings, meeting the needs of different clients and industries. 

Foundation in Principles and Practices: 

The Inscape Way places a premium on providing students with a solid foundation in the principles and practices of their respective fields. In the context of Ideation Design, students gain a thorough grounding in fundamental design skills, principles of innovation, and ethical design practices. The curriculum emphasises creative expression and responsible and principled design decisions, aligning with the overarching philosophy of The Inscape Way. 

Readiness for Further Academic Pursuits (articulation options) 
Students are prepared for immediate entry into professional practice but also have a solid foundation of knowledge for those considering further academic pursuits. Graduates can advance their education through articulation options, specifically by applying for an Honours or Post Graduate Diploma in a related field. 

In summary, the bachelor’s degree in Ideation Design at Inscape offers a comprehensive education that combines theoretical knowledge with practical application. It aligns with the core principles of The Inscape Way, fostering skill development, critical thinking, adaptability, and a strong foundation in design principles and practices. 

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Objectives

  • Provide students with a well-rounded education in Ideation Design specialisation. 
  • Equip students with the knowledge, theory, methodologies, technical, and decision-making skills required for Ideation Design solutions in various contexts. 
  • Prepare students for postgraduate studies in Design and related fields.

Course details

The Bachelor of Design specialising in Ideation prepares students to excel in creative problem-solving and innovative design. This programme emphasises design thinking, human-centered design, and sustainable practices, addressing real-world challenges through the lens of the circular economy and Sustainable Development Goals (SDGs). With hands-on experience, including job shadowing and experiential projects, graduates are well-equipped to become strategists, innovative designers, and CX designers, ready to shape the future with impactful, sustainable solutions.

ENTRY REQUIREMENTS

South Africa

Students with a National Senior Certificate (NSC) stipulating entrance to a bachelor’s degree. Competent in English at NQF Level 4, Mathematics preferred.

Special Admissions

We offer mature age exemption for Degrees, Diplomas and Higher Certificates programmes as per USAf requirements. Applications from students who wish to gain access through RPL will be considered. The RPL process is described in the Inscape Admissions Policy and Inscape RPL Application form.

International Students

For admissions to bachelor’s degree:  Universities South Africa (USAf) formerly known as Higher Education South Africa, complete or conditional exemption certificate. A study permit in the name of Inscape Education Group is valid for the duration of the chosen course.

Fees

Design Your Future

Fees Cost
Tuition R68 100
Study Pack R15 900
Pre-VerificationR900*

*Pre-Verification Fee is non-refundable.

Visit the Fees and Funding section or download the fees booklet below. 

What’s Included in your fee?

  • Tuition
  • Preliminary Stationery & Equipment
  • Wacom Tablet
  • Software
  • Textbooks

Career Opportunities

As a graduate of the Bachelor of Design specialising in Ideation Design at Inscape, graduates are equipped with a unique skill set that opens doors to exciting career opportunities in various industries. Students learn a proficiency in design problem-solving, conceptual idea generation, and strategic thinking positioning graduates suitably for roles that contribute to innovation, creativity, and positive change. 

  

  • Researcher: Conduct in-depth research, analyse data, and gather insights to inform design solutions. The opportunity to work collaboratively with multidisciplinary teams to contribute valuable perspectives and research-driven strategies 
  • Ideation Designer: Specialise in generating and developing creative ideas that solve complex design problems. Implement design thinking methodologies and contribute to the creation of innovative solutions. 
  • Strategist:  Develop strategic plans and initiatives that align with business goals.  Utilise ideation skills to drive organisational growth and competitiveness. 
  • Data Visualiser: Translate complex data into visually compelling and easily understandable presentations. Use data visualisation techniques to communicate insights and support decision-making. 
  • Account Manager: Engage with clients to understand their needs and objectives. Manage projects, ensuring the successful delivery of ideation design solutions and maintaining client satisfaction. 
  • Strategic Design Lead: Lead design teams in developing and implementing strategic design initiatives. Guide the integration of design thinking into organisational processes to drive innovation.  
  • Customer Experience (CX) Designer: Focus on creating seamless and engaging experiences for customers. Use ideation and design thinking to enhance user experiences across various touchpoints. 

 

Entrepreneurial Opportunities:  

For those inclined towards entrepreneurship, the bachelor’s degree opens doors to creating one’s own design initiatives and ventures:  

  • Design Entrepreneur: Establish a design studio or consultancy, offering ideation design services. Develop a unique brand identity and value proposition in the design industry. 
  • Innovation Consultant: Provide consulting services to businesses seeking innovative solutions. Offer expertise in ideation, design thinking, and strategic management. 
  • Start-up Founder: Launch a start-up based on innovative design concepts. Apply ideation skills to create products, services, or solutions that address market needs. 

  

Whether the student chooses a traditional career path within established design studios or explores entrepreneurial ventures, the Ideation Design specialisation prepares the student to make a meaningful impact. Join the ranks of our successful graduates who contribute to the evolution of design thinking and creative problem-solving in today’s dynamic and competitive landscape. The journey does not end with graduation 

Take your Next step

Ensuring that every active participant is challenge-ready, work-ready, life-ready and society-ready.

Please select a study option

3 Year 

Starting Starting February 2025

Tuition from R68100

APPLY NOW