The Inscape brand and its people is represented as a ‘way of thinking’ promoting the concept of Design For Life.
The term, Inscape was coined by poet Gerard Manley Hopkins in the 18th century. The word Inscape means; The unique inner nature of a person or object as shown in a work of art, especially a poem.
[Hopkins] felt that everything in the universe was characterized by what he called inscape, the distinctive design that constitutes individual identity. This identity is not static but dynamic. Each being in the universe 'selves,' that is, enacts its identity. And the human being, the most highly-selved, the most individually distinctive being in the universe, recognizes the inscape of other beings in an act that Hopkins calls instress, the apprehension of an object in an intense thrust of energy toward it that enables one to realize specific distinctiveness.
Our Stories, is a collection of events, accolades, moments and memories recognizing the inscape in our people.