Business & Communication

Business & Communication

Your Questions Answered

As Bachelor of Design (BDes) students, the BDes Marketing and Communication students will graduate with a Design Degree specialising in Marketing and Communication. Thus, the students will be well versed in marketing and communication with a fundamental understanding of design thinking which will assist them in product/ programme and systems development and problem solving with functional and aesthetic design as a foundation. Similarly, Marketing and Communication graduates with a Bachelor in Commerce (BCom) or a Bachelor in Arts (BA) would have core fundamentals more relevant to commerce and the arts respectively.

When looking to gain industry exposure, BDes Marketing and Communication students should aim to complete their job shadowing hours at a company that either focuses on an aspect of marketing and communication (such as an advertising agency, a branding specialist, a market research company) or at a company which has an in-house marketing and/or communication department. It is important that students ascertain before starting their job shadowing process that they will be allowed to sit in on company meetings, brainstorming sessions and client interactions.

There is a high demand for our ideation graduates. Graduate employability is however closely linked to the quality of students reasoning/thinking ability and that of their portfolios. In other words, sound solution proposals and well finished portfolios open doors of opportunity for our graduates.


Qualified Ideation Designers would usually be attached to the business and marketing ‘think tanks’ focusing on innovation and business futures in the corporate office environment. Experienced ideationists would later find themselves in consulting and management roles that direct business operation.

An Ideation Designer is trained to research and analyse problems thoroughly and then to graphically represent (using both static/motion graphics) potential problem through solution workflows. This ability to visualise problems and solutions is becoming more widely acknowledged as a better way of deciphering complexity to represent issues for decision makers in the current business world.