Graphic Design

Enrolling 2020

Graphic Design
Course Code
SAQA 48438
Course Type
Diploma
Faculty
Digital Design & Technology
Accreditation
Dip.GD
Course Contact
Study options

3 Year Contact Learning

Starting February 2021

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Contact Learning

  • 3 Years full time
  • NQF Level 6
  • February enrolment
  • 8 x 1h 45 min sessions per week
  • Continuous project-based assessment
  • 240 hours of Work-integrated Learning to be completed in 3rd-year
  • Final year portfolio submission.

GRAPHIC DESIGN 1ST YEAR

The Diploma in Graphic Design focuses on developing practical graphic design skills and ability through the introduction to four main subject categories namely:

FUNDAMENTAL – CREATIVITY SUBJECTS
Design Principles focuses on developing creative, innovative solutions to practical designs by using design elements, principles and colour theory in briefs. Graphic Application enables exposure to a variety of outcomes that require the understanding and implementation of the manipulation of stylisation and abstract elements in appropriate layouts including focusing on typography, illustration, image and layout design for effective visual communication. Graphic Portfolio displays a significant exercise which demonstrates capability and competence through a collection of selected practical projects from all subjects for the 1st year.

FUNDAMENTAL – KNOWLEDGE SUBJECTS
Visual Studies I is a basic introduction to methodology for the analysis of visual communication which includes critical analysis of design and interpreting visual material for meaning and message. It develops an understanding of the encoding and decoding of messages in visual communication, enhances visual perception, visual research, visual awareness and studying the art of visual narration. Conceptual Studies develops creative problem solving with the emphasis on innovation and idea generation. It further equips one in defining and exploring methods of thinking in design as well as interpreting problems and re-defining problems focusing on concept development and visual awareness. Graphic Influences I is concerned with the history of visual communication – the social, cultural, economic and technological influences on visual communication and design as well as the people involved, with specific reference to the means of expression during history.

FUNDAMENTAL – SKILLS SUBJECTS
Image Making I focuses on developing basic drawing skills using the elements of drawing and principles of composition making as well as experimenting with various drawing and illustration media in a variety on genres. Skills Application I studies different styles of writing, research methods and basic principles of writing a research proposal. Graphic Computer Applications I promotes developing computer and internet basic skills and introduces software such as Photoshop and Illustrator. Typography I investigates the theory and practical investigation of technical aspects of typography terminology, anatomy of type, classification of type, display type, layout and working with text, type styles and related practical skills.

FUNDAMENTAL – VALUES SUBJECTS
Leadership Programme focuses on introducing students to the foundations of great leadership which focuses on 3 components of Emotional Intelligence namely: Inter-personal skills, Interpersonal skills and
Stress/Time Management.

GRAPHIC DESIGN 2ND YEAR

The Diploma in Graphic Design year 02 focuses on further developing and applying practical graphic design skills and ability focused on in year 01 through the continuation of 3 main subject categories namely:

FUNDAMENTAL – CREATIVITY SUBJECTS
Graphic Application initiates exploration in infographics, instructional design, building brands, advertising & promotion in below the line advertising and creating awareness through social media. Graphic Portfolio displays a significant exercise which demonstrates capability and competence through a collection of selected practical projects from all practical subjects for the 2nd year.

FUNDAMENTAL – KNOWLEDGE SUBJECTS
Visual Studies II involves a comprehensive study, visual analysis and research focusing on globalisation, popular cultures and media studies. Reprographics I develops an understanding of reproducing graphics by focusing on terminology in the printing environment, print reproduction processes, special finishes and digital reproduction. Graphic Influences II is concerned with the history of visual communication specifically focusing on developing critical thinking through study of Romanticism, Arts & Crafts movement, Art Nouveau, Early Modernism, Pop culture, Post Modernism, the Digital Revolution, Feminism, Minimalism and Maximalists. Graphic Marketing covers a foundational introduction to marketing principles, the marketing environment, the marketing mix, segmentation, target marketing, branding, advertising and sales & Promotion.

FUNDAMENTAL – SKILLS SUBJECTS
Skills Application II focuses on basic photographic skills and presentation skills. Graphic Computer Applications II develops and continues to exercise computer through software such as Photoshop, Illustrator, and InDesign.
Image Making II focuses on advancing drawing skills through further illustration techniques introducing
mixed media and concentrating on drawings concept drawings, storyboarding, art direction, industrial
design and animation. Copy Writing introduces creative writing, brainstorming, correct jargon and various writing techniques.

GRAPHIC DESIGN 3RD YEAR

The Diploma in Graphic Design 03 centres around enhancing and directing practical graphic design skills and ability developed in year 1 and 2 through the continuation of 3 main subject categories namely:

FUNDAMENTAL – CREATIVITY SUBJECTS
Graphic Application initiates further practical application abilities in integrated campaign and advertising and producing social campaigns. Graphic Portfolio displays a significant exercise which demonstrates capability and competence through a collection of the best selected practical projects from all practical subjects for the duration of the graphic design diploma and makes room for exploring and presenting them in a print portfolio.

FUNDAMENTAL – KNOWLEDGE SUBJECTS
Reprographics II further develops an understanding of Adobe print guides focusing on Photoshop, Illustrator and InDesign. Multimedia covers a foundational introduction to interactive principles and design, motion principles and completion of a digital portfolio. Business Practice develops a further understanding of the guidelines and principles involved in running a design business. Promoting business vision, mission and values gives diploma students the confidence and ‘know-how’ to start their own design initiatives based on a foundational knowledge of strategic development, marketing strategies, importance of branding and managing finances.

FUNDAMENTAL – SKILLS SUBJECTS
Graphic Computer Applications III develops and continues to exercise computer skills through interactive and motion application software that will assist in creating digital portfolios. Reprographics II further develops an understanding of Adobe print guides focusing on Photoshop, Illustrator and InDesign. Multimedia covers a foundational introduction to interactive principles and design, motion principles and completion of a digital portfolio. Business Practice develops a further understanding of the guidelines and principles involved in running a design business. Promoting business vision, mission and values gives diploma students the confidence and ‘know-how’ to start their own design initiatives based on a foundational knowledge of strategic development, marketing strategies, importance of branding and managing finances.

ARTICULATION OPTIONS

Students who have graduated with the Diploma may apply to register for an Advanced Diploma in a related field.

3 Year Contact Learning Application - Starting February 2021