BDes Interaction Design

South Africa

National Senior Certificate with admission to a Bachelor’s Degree, or verification Certificate indicating an equivalent. Competent in English at NQF level 4. Mathematics preferred.

Special admissions

We offer mature age exemption to Degrees, Diplomas and Higher Certificates as per USAF requirements.
Inscape will consider Recognition of Prior Learning (RPL) based on informal or non-formal learning for admission to this course.

International students

For admissions to Bachelor’s Degree: Higher Education South Africa (USAF) complete or conditional exemption certificate. A study permit in the name of Inscape Education Group is valid for the duration of the chosen course.

You can enrol for our Bachelor of Design programme at any campus to complete your 1st year. Our programmes are quality assured and standardised across all Inscape campuses. Students who are accepted into certain degree specialisation programmes might be required to complete their 2nd and 3rd-year studies at another specialised Inscape campus.

FUNDAMENTAL DESIGN 1st year – DESIGN SKILLS

Developing fundamental design skills to create design-savvy, critical thinkers form the foundation of 1st-year studies. Communication, software and leadership skills prepare students for intense 2nd and 3rd-year studies. Conceptual focus facilitates awareness of the integrated nature of design, advancing the unique thinking of our students. An appreciation of design history and context is a vital component in developing an understanding of complex influences on the current design. The 1st year establishes fundamental building blocks for creative problem-solving. Exposure to various design disciplines within the Bachelor of Design assists in selecting the ‘right’ specialisation from 2nd Year.

DISCIPLINE SPECIFIC 2nd year – DESIGN KNOWLEDGE

Discipline-specific knowledge will be developed through the study of human factors in digital interface design, probing and scrutinising visual design and exploring the development of media for on-screen engagement and visual communication. Topics covered in the Interaction Design course to prepare graduates to enter this advanced industry include: advancing visual design literacies, applying theory to practice through data visualisation and information architecture, exercising and applying visual design principles and elements to the design of innovative and engaging digital products, and human factors including emotional interaction and designing with empathy.
The exploration of UI design through various web and mobile platforms harness adaptive and responsive technologies, while AR and VR provide opportunities to conceptualise cutting-edge HCI interactions. Software skills, coding and technical knowledge are applied to developing hardy and adaptable web-based communication and interactive user experiences. An understanding of the business of design is developed through the awareness of interactive industry operations such as professional practice, consumer behaviour, and digital brand presence.

 SPECIALISATION 3rd year – DESIGN STYLE

Students develop a signature interactive design ‘style’ in applying knowledge and skills of human-computer interaction and interactive interface design to web-based platforms, mobile and related applications. A human-centred approach enables contextually sensitive, ethically aware and sustainable design solutions. Gamification and motion graphics explore the influence of media literacies and media trends on digital product interactions, while web-based interface design and prototyping applications, advance knowledge and expert skills in the theory, methodology and technology of IxD. Business studies expose students to guidelines and principles involved in running a design business. Promoting business vision, mission and values equips graduates with the confidence and ‘know-how’ to start their own design initiatives based on a foundational knowledge of strategic development, marketing strategies, the importance of branding and managing finances.

Articulation options

Students who have graduated with a Bachelor of Design degree may apply to register for an Honours or Post Graduate Diploma in a related field. Institutional minimum requirements will apply.

As part of the Total Annual Fee you will receive:

Tuition including:

• Industry relevant and suitably qualified faculty members
• Positive teaching and learning experience
• Continuous based assessment
• Custom designed curriculum and courseware
• Enabling learning environments
• Modern, design sensitive, well located, easily accessible and secure campus locations
• Online Learner Management System with live data
• Industry collaborative engagements
• Extended campus hours and Onsite wifi connectivity
• Onsite library and resources

And Compulsory study packs include*:

• Textbooks
• E-books
• Stationery and equipment
• Wacom intuos tablet
• Adobe creative cloud
• ProQuest
• Grammarly
• Autodesk*
• LinkedIn Learning
• Workshop fee
• Hardware support including 3 x support tickets (onsite & helpdesk tickets)
• Student card                                                                                                                                                                        *course dependent

There are currently no student galleries available for this course. Please check back soon as content is updated regularly.

Graduates will be equipped with technical tools, design skills and an understanding of the ‘human factors’ involved in systems design. They play a role in implementing a technical and digital aspect of both corporate and creative projects.

Interaction designers collaborate with other design disciplines and bring the way users interact with digital products to the foreground, working in established design studios, corporate environments and as freelance consultants.

To apply for this course, please use the link below.