Ideation Design

Enrolling 2021

BDes Ideation Design
Course Code
SAQA 79830
Course Type
Business & Communication
Course Contact
Study options

3 Year Contact Learning

Starting February 2021

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Contact Learning

  • 3 years full time
  • NQF level 7
  • 8 x 1h 45 min sessions per week
  • 2.5 hours on more additional independent study per session
  • 40 hours of Job shadowing to be completed in the 2nd year
  • Innovative assessment portfolio of evidence submitted in the 3rd year

You can enrol for our Bachelor of Design programme at any campus to complete your 1st year. Our programmes are quality assured and standardised across all Inscape campuses. Students who are accepted into certain degree specialisation programmes might be required to complete their 2nd and 3rd-year studies at another specialised Inscape campus.

Developing fundamental design skills to create design savvy, critical thinkers. Communication, Software and Leadership skills in preparation for intense 2nd and 3rd-year studies. Developing an awareness of the integrated nature of design, advancing the unique thinking of our students. Introducing an appreciation for Design History and context. Establishing fundamental building blocks for creative problem-solving. Exposure to various design disciplines within the Bachelor of Design to assist in selecting the ‘right’ specialisation from 2nd Year.


Discipline Specific knowledge will be enhanced by studying human centred design, information design and social studies focusing especially on social change and innovation. Ideation methodologies such as: scientific method; principles of innovation; Liedtka’s 4 stage cycle and generating, developing and testing ideas will secure a solid foundation in ideation. Further research in functional design and cultural studies including cultural interpretation will be covered. Applying theory to practice through an understanding of human behaviour studies including consumer behaviour, emotional intelligence and group dynamics. Application of ideation methodologies, processes, techniques and structures will secure design thinking, critical thinking and system analysis processes. Ideation also concentrates on data science, data analysis, and research. Synthesis of information is key and project planning including elements of work ethic, decision making, continuous learning, roles and responsibility and following instructions are essential skills that will be developed. Knowledge management as well as aspects of prototyping are covered. Advancing software skills and technical knowledge through a thorough course in Visual Presentations using software programs that promote verbal presentation skills. Equipping candidates with basic data capturing programs and graphic communication through the means of infographic creation and video production software programs. Data retrieval through Managing Workshops is an essential ideation tool. Developing an understanding of the business of design through the awareness of specialised business studies covering the modern society and economy, modern business contexts, business in society, various business models and performance. Further studies in organisational design, architecture and culture will prepare for relevant and current business conditions assisting the candidates to implement change management effectively.


Developing a signature ideation style by understanding transformative design, design management and strategic management. Idea generators will develop the ability to practise contextual thinking, interdisciplinary thinking and articulate world views. Further studies in analysis and inductive analytics will secure their innovative thinking abilities. Developing advanced knowledge and expert skills by forming a basic awareness and understanding of industrial psychology, globalisation, social studies, social impact and socioeconomics. Employing data sciences through data visualisation will assist in effective communication. The topics of business intelligence, product design and implementation, service design and implementation and strategic innovation strategies will be explored further. Awareness of the latest design technologies and innovations through practise in software assisting in data capturing through advanced data capturing skills and survey software assisting with analytical data capturing and visualisation. Developing an understanding of the guidelines and principles involved in running a design business. Promoting business vision, mission and values gives graduates the confidence and ‘know-how’ to start their own design initiatives based on a foundational knowledge of strategic development, marketing strategies, importance of branding and managing finances.

Students who have graduated with the Bachelor of Design degree may apply to register for an Honours or Post Graduate Diploma in a related field. Institutional minimum requirements will apply.

3 Year Contact Learning Application - Starting February 2021