The many avenues and platforms of advertising and promotion and their significance and reach. The relationship between advertising, promotion and target market and use of advertising and sales promotion as a marketing tool. Ending off with using various means of testing effectiveness of campaigns, advertising methods and sales promotion. This course is aimed at anyone with an interest to further their understanding, knowledge and ability in advertising and promotional methods. No prior learning is expected to be in place. An interest in advertising and promotion is all that is required as well as a creative and strategic mind.