An excellent Sales person relies heavily on his or her ability to communicate effectively to an individual or audience. Reading and understanding your audience will assist you in connecting with them to understand their needs. A defined plan or approach with sound product knowledge presents a confident and trustworthy sales pitch. This course includes: understanding the importance of public speaking to generate brand interest, how to engage your audience, and selling without direct selling. Consideration of audience types and associated targeting methodologies, script writing and call to action.