A well defined combination of sales and marketing is required for successful business growth. "Selling" or making sales consists of interpersonal interaction-the one-on-one meetings, telephone calls and networking-that you engage in with prospects and customers to sell a product, system or service. An understanding of the elements of sales and marketing will go a long way to achieving the business objective. Course Content includes: the fundamentals of marketing and marketing management, brand development and sales. You will learn how to conduct a market and customer or user analysis, as well as how to identify strengths, weaknesses, opportunities and threats within your market. You will learn about consumer behavior and market segmentation.