A well-defined combination of sales and marketing is required for successful business growth. "Selling" or making sales consists of interpersonal interaction-the one-on-one meetings, telephone calls and networking that you engage in with prospects and customers to sell a product, system or service.An understanding of the elements of sales and marketing will go a long way to achieving the business objective.Course Content includes the fundamentals of marketing and marketing management, brand development and sales. You will learn how to conduct a market and customer or user analysis, as well as how to identify strengths, weaknesses, opportunities and threats within your market. You will learn about consumer behavior and market segmentation.
No prerequisite, Language of delivery: English
Starting Date 5th August 2018
Part Time Face to Face Learning: 4 x 1h45 sessions, 4 days a week for 2 weeks See Short Course Calendar for details
Entry Requirements: No prerequisite.
Language of Delivery: English
Once this course is complete you will be able to compile a marketing and sales plan for a product of your choice, including; a market and customer or user and SWOT analysis.
Fees & Funding
Fees & Funding
For Dubai Face to Face learning, the total fee is listed below
Study Pack Fee
* The Verification Fee is payable on application, if you are accepted the Pre-Verification fee is credited back to your account. Download the Fees for full T&Cs.