This course is aimed at anyone with an interest to further their understanding of digital marketing. No prior learning is expected to be in place. An interest in digital marketing is all that is required. During the course you will learn to define relevant terms, and overview of digital marketing principles. You will be introduced to the different channels in which digital marketing can be implemented. The course delves deeper into websites, user generated content platforms, SEO, mobile marketing, social media and rounds off with an understanding of how to effectively implement all of the knowledge gained into a successful digital marketing strategy. Once you have completed this course you will have an understanding of the role of digital marketing within an organisation, be conscious of the channels required for consideration in digital marketing and apply the knowledge of the elements of an effective digital marketing strategy and be able to compile one yourself.