Visual Merchandising and Store Design will enable individuals to identify , select and pursue their career in retail industry. This course will give participants a solid understanding of the key elements of visual merchandising / store design including how to engage, motivate, luxury customer experience in retail, and customers to shop.

The course allows close interaction with mentors and involves presentations, group discussions, practical projects, floor walk at stores and practical Visual Merchandising exercises.

This course explores the core principals and fundmentals of visual merchandising and store design. Participants will explore the following topics:

• Visual Display Design
• The Theory of Visual Merchandising
• The Basic Understanding of Visual Merchandising
• Brand Identity
• Levels of Retail - Low, Mid, High and Luxury from a Visual Merchandising point of view
• Visual Merchandising roles and their importance
• Principles of Visual Merchandising: Planogram, Layout, Brand Guidelines, Lifestyle Display and Traffic Flow
• Visual Merchandising: 360! Marketing Strategy, Visual Merchandising Roles in Buying Process, Product Push and Merchandising Plan
• Windows Display: Concepts and Execution- Exterior and Interior, Styling to Placement
• Store Design: Know Your Fixture, Space Management, How to Maximize Product Presentation, Creating Ambiance, From Lighting to Flooring
• Visuals: Graphics, Point of Sale, In-Store Visuals and Next Level Digital
• Opportunities in Visual Merchandising and Store Design

LECTURER: RAFI AHAMED NISAAR

Visual Merchandising and Luxury project Management Consultant- Based In Dubai, Rafi is an creative – senior visual merchandising professional with 19 years experience in Luxury Retail/ previous- Regional VM Manager – Coach-EMEAI region/ Burberry- Middle East/ New York.