South Africa
Dubai
Course overview
Luxury Brand Management at INSCAPE will equip you with the basic fundamental understanding and knowledge that one needs to have if he/she aspires to work and grow in the luxury sector irrespective of the product category. This course will explore the history of luxury brands (overview), concept of luxury, basic principles of managing a brand, consumer trends and attitudes, brand positioning, brand equity and tools, luxury brand operations, brand loyalties, importance of ambassador, impact of counterfeit and case studies. By the end of the course students will develop an insight and understanding of the luxury brand world, learn to identify luxury target customers and their needs, develop an understanding of how to build target customer profiles, gained a good understanding of brand positioning and its impact on luxury brands, various methods to communicate luxury brand values and insider tips on how to perform and sustain in the luxury sector.
Participants without any previous experiences are welcome to attend.
