South Africa
Dubai
Course overview
Fashion Communication at is perfect for those looking to quickly gain insight into the new wave of fashion marketing/communication and fashion PR techniques for 2020, and how fashion brands are evolving into lifestyle communities and using their identity to build loyal customers and ensure 'peer to peer' sales in a digital age. This course will explore how brands target consumers and use new media communications to reach and excite their audiences. One will also learn about the psychology of fashion promotion, the characteristics of super brands, and how trends develop and can be exploited. As the understanding of consumers, products and markets develops, one will gain a deeper understanding of why fashion communication is so crucial to the fashion industry, and what the future of fashion marketing and PR might look like. By the end of the course students will develop an insight and understanding of how and why fashion brands target consumers and how to tailor content, learn on to how build brands recognition, an understanding of the psychology of fashion marketing, the difference between fashion marketing and fashion PR and why both are crucial to the business, wide range of techniques to drive sales
Participants without any previous experiences are welcome to attend.
