- 3 years full time
- NQF level 7
- 8 x 1h 45 min sessions per week
- 2.5 hours additional independent study per session
- Continuous project-based assessment
- Digital and print portfolio submissions in 2nd and 3rd year
- 240 hours of Work-integrated Learning to be completed in 3rd year
You can enrol for our Bachelor of Design programme at any campus to complete your 1st year. Our programmes are quality assured and standardised across all Inscape campuses. Students who are accepted into certain degree specialisation programmes might be required to complete their 2nd and 3rd-year studies at another specialised Inscape campus.
FUNDAMENTAL DESIGN 1st year – DESIGN SKILLS
Developing fundamental design skills to create design savvy, critical thinkers.
Communication, Software and Leadership skills in preparation for intense 2nd and 3rd-year studies.
Developing an awareness of the integrated nature of design, advancing the unique thinking of our students.
Introducing an appreciation for Design History and context.
Establishing fundamental building blocks for creative problem-solving.
Exposure to various design disciplines within the Bachelor of Design to assist in selecting the ‘right’ specialisation from 2nd Year.
DISCIPLINE SPECIFIC 2nd year – DESIGN KNOWLEDGE
Discipline Specific knowledge will be developed through developing an understanding of and practical application in information design, infographics, branding and brand personality, product and packaging design, merchandise, the environment and signage, advertising, importance of publicity and public relations, alternative marketing and social awareness campaigns. Applying theory to practice through an understanding of visual hierarchy, design elements and principles, typography, composition skills, illustration and photography, building a visual language, logo design, typography as part of the visual language, advertising industry focusing on artwork and copywriting.
The importance of sustainable design and systems of design thinking.
Advancing software skills and technical knowledge through an introduction to Adobe programs such as advanced compositing, advanced publication and basic web design. Developing an understanding of the Business of Design through the awareness of marketing fundamentals such as the role of graphic design in marketing, the business of design, competitor strategy, consumer/buyer behaviour, target markets and product positioning, building brands, social media and integrated marketing strategies.
SPECIALISATION 3rd year – DESIGN STYLE
Developing a signature graphic design style by expanding on research and concept development skills, focusing on design solutions and execution in the areas of contextual design in advertising, through strategic thinking. Further studies in sub-cultures in design are developed via interpretive thinking. Students are encouraged to investigate sustainable design through informational and conceptual thinking. Narrative thinking skills are exercised by developing the ability to design motion graphics. Developing advanced knowledge and expert skills by exposing students to the reality of time constraints in the industry by completing a real-life 48hr brief.
Further design practice and typography skills are established as well as the technical aspects governing infographics and motion graphics. Basic Web design aspects are also covered. Awareness of the latest design technologies and innovations through practice in software such as After Effects, digital interactive text animation, and motion graphics. Developing an understanding of the guidelines and principles involved in running a design business. Promoting business vision, mission and values gives graduates the confidence and ‘know-how’ to start their own design initiatives based on a foundational knowledge of strategic development, marketing strategies, the importance of branding and managing finances.
Students who have graduated with the Bachelor of Design degree may apply to register for an Honours or Post Graduate Diploma in a related field. Institutional minimum requirements will apply.