BA Digital Marketing and Communication

BA Digital Marketing and Communication

Course Code
SAQA 111310
Course Type
Bachelors
Faculty
Business and Innovation
Accreditation
BA
Study options

3 Year Contact Learning

Starting February 2025

Objectives

  • Provide students with a well-rounded understanding of Marketing and Communication and its application in a digital world.
  • Equip students with an understanding of the key concepts, facts, principles, rules, knowledge, theories, methodologies, and research processes needed for decision-making in conceptualising, designing, and executing integrated Marketing and Communication strategies in unfamiliar and variable contexts.
  • Equip students with the competencies needed to identify, analyse, and propose digital solutions for Marketing and Communication needs, opportunities and problems in creative, effective and technologically appropriate and ethical ways.
  • Provide students with an in-depth understanding of sustainable design and the circular economy and the ability to apply these concepts to marketing strategies in both local and global contexts.
  • Equip students to communicate innovative solutions using verbal, written and visual communications on multiple digital platforms.
  • Provide students with the decision-making, knowledge, and skills to use well-formed arguments and appropriate academic, professional, or occupational discourse to justify their digital marketing and communication solutions.
  • Prepare students for postgraduate studies in related fields.

  

Course details

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3 Year Contact Learning Application - Starting February 2025

What’s Included in your fee?

  • Tuition 
  • Preliminary Stationery & Equipment 
  • Software 
  • Textbooks 

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3 Year Contact Learning

Starting February 2025

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